Any webmaster would know the importance of using marketing to help their business. Sure, word of mouth is always a great deal but that only covers a limited number of people. By manipulating your website code you can get yourself indexed on Google, Yahoo, MSN and other major search engines to bring in some visitors to your site. This isn’t the only way to get your business out there though.
There’s a company named Apogee Search, Search Marketing in Austin, one of the 25 largest Search Engine Marketing firms in the world. It was founded by early Internet pioneers and McKinsey & Co. alumni. THei focus on a variety of proven online marketing methods that include paid search, natural search, affiliate marketing, and even pay-per-call. All of their solutions are designed to drive qualified, targeted visitors to B2B and B2C websites for more leads, customers, revenues and profits. Anyone with a business should consider looking into them.